Search results for "Consumer trends"

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Positioning Strategies of Cultural Institutions: A Renewal of the Offer in the Face of Shifting Consumer Trends

2008

positionnementmarketing prospectif (trend marketing)positioningConsumer trends[SHS.GESTION]Humanities and Social Sciences/Business administrationtrend marketingtendances de consommation[SHS.GESTION] Humanities and Social Sciences/Business administration[ SHS.GESTION ] Humanities and Social Sciences/Business administration
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Positioning strategies of cultural institutions : a renewal of the offer in the face of shifting consumer habits

2008

One conclusion is widely shared by the practitioners in the cultural sector: consumer relations with cultural products and services have changed. This paper provides a trend marketing analysis of various areas (theatres and performing arts organizations, museums, cultural events, cultural industries, etc.) so as to better understand this “new” cultural consumer. Seven contemporary trends are examined. Each is defined and then illustrated by innovative offers from cultural organizations. Their appraisal by more than a hundred cultural-sector practitioners in France is presented.

positionnementpositioning[SHS.GESTION]Humanities and Social Sciences/Business administrationconsumer trendstrend marketingtendances de consommation[SHS.GESTION] Humanities and Social Sciences/Business administration[ SHS.GESTION ] Humanities and Social Sciences/Business administration
researchProduct